Alberta courts Mexico’s wealthy travellers as northbound tourism surges
Canadians love their getaways to Mexico, but here’s an obvious truth to ponder over a margarita or a shot of Alberta whisky: flights breeze over the U.S. in both directions.
Increasingly, direct flights north carry well-off Mexicans destined to drop their dollars on uniquely Alberta experiences, the province’s tourism minister said.
Speaking to The Macleod Gazette last week in a phone interview from Mexico City, Andrew Boitchenko said: “People in Alberta think Mexico is only for one thing — for us to go and enjoy beaches and oceans. But we never think of traffic and travellers coming from Mexico to Alberta.”
It’s time to change that mindset and build on existing northbound momentum, Boitchenko emphasized.
Mexican visitors spent about $51 million in Alberta in 2025, as the passenger volume from the country increased to about 8,000 from 6,000 the year before, the province calculated.
Numbers are set to keep growing in Canada overall, with Mexican visitation projected to be 40 per cent higher than 2025 levels by 2030 and spending to increase 60 per cent.
The province aims to reach $25 billion in tourism value by 2035, after a record visitor spend of $15.2 billion last year. And Boitchenko thinks Mexico will blaze a significant stretch of that trail.
His mission to Mexico Oct. 5-9 focused on strengthening relationships with tourism and government representatives there, while also promoting direct air access and Alberta’s unique tourism experience.
The junket was also designed to encourage future investment in tourism development.
Joined by representatives from Travel Alberta, Boitchenko met with airline, travel, media and government representatives to promote Alberta as a top-tier, year-round destination.
His meetings were set to include Canada’s ambassador to Mexico, the Mexican secretary of tourism, and the Alberta’s government office there for trade and investment.
Also on the agenda were dinner with a major tourism-focused marketing agency, along with two Alberta-focused promotional events.
Mexico is a worthy place for promoting Alberta tourism, Boitchenko said. When his department targets tourism-building opportunities, it looks for sources of high-earning and high-spending travellers.
More than 300,000 people in Mexico have a net worth greater than $1 million. “That’s a lot of wealthy people.”
But why Canada and why Alberta? For one, getting a visa is simple, especially if Mexicans already have a valid U.S. non-immigrant visa. For another, quick non-stop flights are commonplace.
Then there’s the beauty and variety of the province itself.
More Albertans, in fact, should take a cold hard look in the mirror — or at a map — and appreciate what they have.
“We underappreciate our cold lakes, our fall and spring seasons, and winter is beautiful. (Mexicans) don't have a winter season like we do,” Boitchenko said.
“We have beautiful mountains. We have a lot of snow, and they love coming to Alberta for that. But we also have lakes and many year-round opportunities we’ve developed through our tourism zones, Travel Alberta and our government departments,” he explained.
Alberta has year-round tourism and recreation opportunities in its famous mountain resorts. It has the badlands of Drumheller, further dinosaur opportunities near Grande Prairie and in Devil’s Coulee in southern Alberta, and dark, remote sites for viewing the Northern Lights, said Boitchenko.
“We have a lot of areas in the province where people can go and firsthand have life experiences that they don't have in their own countries, especially Mexico,” he said.
The minister, who represents Drayton Valley-Devon, called the reception received by Alberta’s delegation “overwhelming,” perhaps influenced by unease these days with the U.S. as a tourist destination.
“When people from Mexico come to Alberta, they feel that it's different than anywhere in the world,” he said, “and that it's safe, it's welcoming.”
Copyright 2026, The Macleod Gazette. All rights reserved.
George Lee, Local Journalism Initiative Reporter, The Macleod Gazette.
Saskatchewan politician says paid nearly $30K for private jets; NDP wants answers
A Saskatchewan Party backbencher says he paid close to $30,000 out of his own pocket for two trips on a private jet and that one of those flights was for government business.
Kevin Weedmark released a letter Tuesday from Maurice Herauf, the province's conflict of interest commissioner, who provided his opinion on the airfare expenses.
Herauf wrote in the Sept. 18 letter that Weedmark's invoices indicate he paid for the flights with his own money and therefore did not violate a section of Conflict of Interest Act.
"Since you paid for the flights from your personal funds there is absolutely no financial benefit that can be attributed to your decision to fly to functions on either date," Herauf wrote.
The letter says Weedmark had asked Herauf to provide an opinion on his flights after the Opposition NDP had flagged it as a concern.
The trips took place over the course of a year.
On Aug. 21, 2025, Weedmark spent $8,271 on a private jet to fly the owners of the Moosomin Dairy Queen and two of their family members to the Jim Pattison Children's Hospital in Saskatoon for a tour. The Dairy Queen had raised $42,000 for the hospital and Weedmark was one of their volunteers. Herauf wrote the trip was private in nature.
On Aug. 27 of this year, Weedmark spent $20,106 on another jet for two government functions in the province before making a stop in Regina and then flying back to Moosomin. One of the functions was an official opening of an addictions treatment facility in Lloydminster on the Alberta boundary, and the other was to celebrate the anniversary of a seniors complex in Saskatoon.
The letter says the health minister's office had requested Weedmark attend both events, as Weedmark is also the minister's legislative secretary. Weedmark has also said it would have been difficult for him to drive to Lloydminster in time, so he chose to fly.
However, the Opposition NDP says Weedmark still needs to show the receipts to prove he didn't improperly benefit from his role as a legislature member.
Earlier Tuesday, the NDP sent a letter to Herauf asking for an opinion on whether Weedmark breached conflict of interest rules.
Meara Conway, the NDP's health critic, said she wants to know if Weedmark had paid commercial value for the flights. She said the NDP got a private jet quote for a similar aircraft. That quote came in above $20,000.
"If the flight was below commercial value, it was a prohibited gift or personal benefit under (the act)," she said. "The rules exist to make sure that decisions are being made in the public interest."
This report by The Canadian Press was first published Oct. 13, 2026.
By Jeremy Simes | Copyright 2026, The Canadian Press. All rights reserved.
U.S. court denies bail to alleged Tumbler Ridge shooting conspirator James Bryant
A court in Seattle, Wash., has denied bail to James Bryant, who is accused of conspiring with Jesse Van Rootselaar, the shooter in the Tumbler Ridge, B.C., mass killing in February.
Emilie Langlie with the Department of Justice says Bryant was ordered detained by the U.S. District Court for the Western District of Washington.
Federal prosecutors successfully argued to keep Bryant behind bars, alleging in a written submission that the Bellingham, Wash., resident "helped plan a mass murder over the course of several months" and would present a danger to the community if released.
Bryant's public defender lawyer Dennis Carroll refers to her by female pronouns and says she goes by the name Melody.
Carroll had argued in a written submission that Bryant should be released because she has no criminal record, and has stable housing and employment and "strong community ties."
The lawyer says his client voluntarily met with investigators and there's no evidence she "initiated the planning or engaged in any violence" in relation to the attack that left eight victims dead, and instead "repeatedly tried to dissuade Van Rootselaar from committing mass murder."
This report by The Canadian Press was first published Oct. 13, 2026.
Copyright 2026, The Canadian Press. All rights reserved.