People Are Convinced 'Roll Up The Rim To Win' Is A Scam Because No One Ever Wins

The 1-in-6 odds seem a little too good to be true.
Tim Hortons

Canadians have been falling out of love with Tim Hortons lately, ever since the company decided to nix employee benefits in response to the recent minimum wage hike in Ontario. It seems that not even the novelty of Roll Up The Rim To Win is able to win back its Canadian fans.

People all over the country are upset over the lack of wins so far this year, even though the Roll Up The Rim To Win season just started a few days ago. The frustration comes from decades of disappointment from repeatedly seeing “Play Again” despite the 1-in-6 odds that the company promises.

@timhortonsembedded via

Some have even gone as far as to call the entire contest a scam, saying that it’s nothing more than a genius marketing ploy to get people to buy their coffees. Many people threaten to make the complete switch to McCafé, which typically rolls out its $1 coffee promotion during the Roll Up The Rim To Win season.

Call them sore losers or negative nellies, but in their defense, the odds of winning the big prizes are pretty rough:

  • Odds of winning a car: 1 in 7,498,772
  • Odds of winning a TV: 1 in 1,999,672
  • Odds of winning a TimCard: 1 in 12,498
  • Odds of winning food or beverage: 1 in 6
  • Odds of winning a $5,000 CIBC Prepaid card: 1 in 2,999,509

Source: Inside Timmies

Here’s what people had to say about this year’s Roll Up The Rim To Win season so far:

Roll up the rim to what? Thanks for the jip cups #TimHortons #scam #CBC #cbcnl pic.twitter.com/oN1HKqAhxS

February 15, 2018

Y’all participating in this “Roll Up The Rim to Lose” scam?! Y’all letting Tim Ho’s finesse you?!#RollUpTheRim pic.twitter.com/SvFBs8jMck

February 14, 2018

I haven’t won roll up the rim since grade 7 this whole 1/7 odds thing is a straight up scam

February 14, 2018

I swear roll up the rim is a scam

February 13, 2018

Me, Wednesday: ROLL UP THE RIM IS BACK
Me, Friday: ROLL UP THE RIM IS A FUCKING SCAM

February 9, 2018

there's no way i'm this unlucky, roll up the rim has to be a scam

February 9, 2018

Roll up the rim is the biggest fucking scam and I still participate every year 😭😭😭😂

February 8, 2018

Roll up the rim is the biggest scam out there

February 7, 2018

It’s a scam that iced coffees don’t come with roll up the rim

February 7, 2018

is roll up the rim rigged?

February 15, 2018

Roll up the rim counter: 1 for 9