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This Bag Of Chips Might Save Your Life And Here's How

A safer Super Bowl Sunday.

If you're ever unsure whether you're too drunk to drive, try consulting a bag of Tostito's. As part of a collaboration with Frito-Lay and Mother's Against Drunk Driving, the tortilla chip brand recently came out with a specialized Tostito's bag that doubles as a breathalyzer.

https://twitter.com/Adweek/status/823996769507954688

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After all of the chips have been consumed, the user can breathe into the empty bag. The bag's design has a steering wheel on its front, which will turn green if you're safe to drive or red if you should find another way home.

The bag will launch in time for the February 5th Super Bowl, and will also come with a $10 Uber coupon valid that night.

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